Summer Scorchers


beachwear for girls

beach wear

Swimwear in India is truly experiencing something of splash. With beach hopping sprees, foreign vacations, pool parties and destinations beach wedding going viral among Indian jet setters, there been in a wave in a beachwear segment. Bidding goodbye to dowdy, one piece swimsuits, woman are throwing comfort to the winds and embracing bolder, more stylish monokinis embellished bikinis see through cover up and hot paints concept swimmers boutiques portals and Indian A list couturiers are blending luxury with Indian sensibilities.

Considering that India is perceived as a potential swimwear market, a resort fashion week has made a  foray here chips in Pallav Ojha, Director UVAR Pvt Ltd, one of the organizer of the first ever India resort fashion week that debuted at Goa in 2011. “the swimwear market has seen an exponentials growth .”

Indian sensibility  “ the market is still at a nascent stage but definitely showing a great potentials youngsters today are readily exploring coastal lines of India besides traveling aboard for holidays honey-moon and family cruices inform Shivan Bhatia and Narresh kukreja , India  first mainstream beachwear designers the 20-some-thing duo established India first luxury beachwear label shrivan narresh in 2008.   offering  100 percent  Italian fabric their collection use an Italian fabric made by bonding tapes- a technology used only by Armani Prive , Hugo Boss and la Perla.

“India sensibility big in swimwear today not just nationally but internationally even the eponymous line of couture swimwear by Tara Matthews uses exquisite hand embellished bending and embroidery from India .” informs Chandigarh based designer Mona Jawandha.

Innovative retailers Not just designer, but smart are exploring the hidden potential in beachwear retail. Like Shruti and tushar agarwal  the couple who recently lunched secret cache India first luxury beachwear boutique and online portal that features piece hot off the runway, understanding the Indian woman requirements“ Most of our customers opt for extra coverage and bright earthen colours like those found in lehngas and sarees,” says Aggarwal.

Designer stamp   Country A-list designers too, are stepping outside their specialty pools to create a ripple in the ready to wear swimmers arena. Malini Ramani, Sanchita AjjalpurRocky S and Wendell have expended their to offer vibrantly flamboyant swimwear. Designer Rina Dhaka and ranna gill have been showcasing swimsuits and bikinis at the wills lifestyle India fashion week. Beachwear in India is diving into bright colours interesting styles haute patterns and chic embellishments.“ From sexy cuts to swarovski adornments, fabric trimmings to bows and sashes the designer look has beach party regulates,” says ranna gill.

Lingerie brands like Victoria secret La Perla strumpet and pink lovable marks and spencer and guia la bruna and luxury brands like chloe Christian dior , chanel and mango have made a name for themselves but connect with yet to be established with Indian brands “ the swimwear market require an indispensable amount of skill expertise and a great understanding of the Indian body type to master a product that is more tha just fashion able ,” reasons Banglore based sneah satyaprakash .

Bling is big  “ though Indian markets are more apt for loose silhouettes, people have begun to understand tailoring,” says Mumbai based designer James Ferreira , who showed his Bikini Sarees line with an Indian twist at IRFW. Sanchita Ajjampur, dubbed as the queen of slinky resort wear in India says “ the foray of designer into beachwear has made it dramatic and sassy. Bikini today flaunt sequines and crystals abstract graphic designers jewels, feathers and eye-catching embroidery.

Online comfort zone  thanks to an increasing number of online portals that offer international brands on a platter women today have the privacy to browser and pick from the best global brands online stores give you enough option to shipped right to your doorstep the size charts that these portals offer and the exchange policies that allow customers to return or trades the unused items are add-ons sign off Elaine Costa co-owner of.

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