For small businesses, the ending of another year offers a great chance to take stock and set goals for the year ahead. If growing revenue in 2014 is one of your goals, there are a few business practice improvements that will go a long way to creating big profits.

Here are three simple tips to earn more money in the New Year:

1. Become an investment, not an expense.

If what you offer is placed as simply a service, you’re viewed as an extra expense and nobody likes expenses. People will always haggle over price, but everyone understands the significance of an investment. Position your product or service as an asset that will benefit the buyer, not only in the present moment but in the long-term.

When dealing with your company, let people know you offer indispensable skills, experiences or features. When cost is discussed avoids the term price, and instead, refers to it as an investment. Another hint when dealing with the economical component is to know your customers’ goals and take them into account when placement the cost of the work you do and the value you provide.

2. Price for value, not time spent.

Its common practice to charge based on the time spent on a project, but it often means you’re devaluing your work in the process. Some projects take longer to complete but deliver the same value. Does that mean you charge one client more for what in the end is the same deliverable?

Customers care about the bottom line and the value you provide to them. Let’s say a client is very confident an upgrade of their website will make extra $100,000 revenue per year. If you bill at your hourly rate that project might cap out at $5,000. On the other hand, if you market your service as an investment that will generate extra revenue, putting a price tag of let’s say $20,000 looks quite fair when placed against the long-term value of the project.

3. Get your books in order.

Many business owners are excited about what they do and have little interest or time for balance sheets. Few things are more boring than the administrative tasks of running your business but tracking cash flow and profit and loss claims are key to learning from your mistakes.

For example, profit and loss statements show where you’re going wrong and where you should be focusing more time. Paying attention to these numbers can make the difference between a business that is successful or barely enduring. It can also help you identify areas where you can and should improve the value of your projects.

There are valuable financial tools and programs accessible to business managers who are looking to better monitor what’s working and what’s not. Money matters are often at the top of the list when looking at the year in review, so why not use this time of expression to make a few tweaks to the way you structure your practices in the New Year. Once your customers see the value of committing in you, you’re on your way to becoming a trusted partner. When the impact of your work is understood, your services begin to sell themselves.