So your friend told about you this tiny hidden away shop in a busy market that sells well known international branded cloths shoes and accessories at dirt cheap prices? Beware what is being offer could be a well imitated fake product in the thriving billion dollar market fake branded goods are often passed off as genuine products in disguise of export surplus they have the tags of popular brands and its difficult to actually tell the genuine from the imitation most of the goods in the so-called export surplus shops are fake they are very well imitated and only an adept eye can tell the difference said sanjiv jain CEO of Gplus franchise of brand like US Polo Arrow and En Route Aarti Mittal of Bloom a multi-brand high end fashion store in Delhi agree. She goes on to add that its because of demands both from the customers who may be fooled into believing that the products are genuine and those who knowingly buy the fake product to show off the label that the market is growing.The fake industry is a billion dollar market. People who buy these products want the branded tag but are not ready to pay the actual price hence the market thrives says Mittal According to a study the chunk consumers around 31% of the fake branded market are student the reason are obvious living on a shoe-string budget and desperate to keep in tune with the latest trends they are most vulnerable of the lot.I recently part bought a pair of shoes of a well known brand for just Rs500. the shopkeeper told me that since it was an export surplus product the price was an quarter of the original price it was a real steal gushed arunima sharma a student.Sharma’s friend too bought a branded hand bag for a few hundreds when the actual price could easily be round Rs3,000. are they really sure that the product are genuine the shopkeeper said it was genuine and I really do not know the difference in any case it was a good deal and we could not have afforded the original price Sharma said.

According to export the price of good are slashed by as much as 40-45% in such shops, as compared to their original prices Delhi Bangalore Mumbai and other are among the hot spots where such shops thrive. The fake product market has led to a huge economic burden on manufacturers of original products.

Not surprisingly most of those who run such stories selling branded goods at cheap prices claim that they sell original products Akash Gill whose store is in the busy lajpat nagar market of Delhi sees scores of brand hungry young customers every day. The goods that we get are factory rejects a button missing a stitch gone haywire a slightly misshape cut or the brand tag not aligned well on the collar these are enough reason to reject a product he said the defects are mostly minor and my customers do not mind hence the prices are low and the demand high he added.