People working within this industry all first generation entrepreneurs have made India the new wedding tourist destination of NRI’s, foreign celebrities and Hollywood stars. And joining this jamboree are of course our own desi crowd, who are trying to go one above the other.
A wedding today means declaring to the world your family connections and your status, says Aniiket Raaj, owner of a over a decade-old event and wedding management company, Maruti Universal from Surat, Gujarat. Rajj’s clients include businessmen, politicians and film stars.
You name the place, the type of décor, variety of cuisine, clothes, gifts, photography, choreography of sangeet, sourcing paid guests like film stars or Bollywood singers, the wedding designers will deliver it all. We even suggest dress designers and jewellery designers if our clients want it, explain Raaj.
Once the job is entrusted to us, the marriage party can just relax and enjoy the event, says Mumbai-based Nilaabh kapoor of Nilaabh Studio who, along with wife Aditi, also plans weddings television award ceremonies and other events.
Planner get two types of client one who have a fixed budget and give a general idea of the expected number of guests, what they are looking out for and the other who know exactly what they want, have a pre0decided theme and are open to discussing the feasibility of their plans. When we arranged Rietesh Deshmukh and Genelia’a wedding we had to plan for twi religious wedding – a Hindu wedding as well as a church wedding. Says Nilaabh.
For his sangeet ceremony Rietesh wanted to have a wisteria look which he had seen in a tavern café in New York. So it was western decorate it. Though most clients prefer an elegant-looking wedding there are some who are willing to experiment and open to ideas. Most of our foreign clients, who want an Indian wedding, prefer the ceremony to take place in Agara, facing the Taj Mahal. A popular wedding site is the royal palace, preferably the Udaipur palace. Including the food, waiters and other paraphernalia everything is created to suit the background of a palace décor. A beach wedding is another popular theme which we conduct on beaches of Goa, explain Delhi-based Neha Chauhan of back3culture. Neha, along with her husband Vineet, has been arranging wedding mostly for NRIs and foreigners. We even get a priest who can translate the mantras in English so that the foreigner couple can follow them, said Neha.
And then there are zara-hatke couples who are willing to try something new and unusual like getting married while flying in a hot air balloon; wanting the bridge to descend from the sky like an apsara or emerging from a lotus. Nilaabh recalls how they had arranged a wedding where the bride came down from a helicopter on a dais constructed on Nalban Lake in Kolkata, while young girls attired in fairy dresses awaited her. Raaj had got the bride and groom exchange garlands on a hydraulics stage, taking the stage at a higher level.
Wedding wallahs are catering to a new trend; it’s called the multi-destination wedding. In which you have sangeet in Jaipur, mehendi in Delhi, shaddi in Ludhiana and the reception in Chandigarh or another lot who want to have similar ceremonies in Singapore, Malaysia, Rome etc.
Delhi-based Swati Pandiya- Sood of Bollywood secrets, an event and wedding management company, specializes in destination weddings, says Swati, who has organized events and marriages for clients like Sahara group, Shah Rukh Khan, Unitech etc., Not only in India, but if our clients prefer to get married in Europe, Australia, south Africa or anywhere else, we can do it.
The skills of a wedding photography are much importance. These are not individuals who put the picture in your wedding album but go beyond, says Mriganka Dadwal of Mumbai-based wedding stories.
A wedding may cost anything between Rs.5 lakh and Rs15 crore. The cost varies according to the set and size of the design, the number of food items and the types of food, the number of meals, the number of guests. A five-star hotel accommodation escalates the cost as do the type of cars to transport the guests. A fashion designer will cost extra, aa will special guests like film stars, singers for merely a 10-minute appearance or performance. A separate musical programme. Apart from the sangeet ceremony, where foreign dancers perform, adds to the cost.
No more, the chat managni aur pat biah. Give the wedding designer some time and provide them the password to your ATM and sit back and relax while your guests exclaim, “Shaddi ho to aisi ho!
ON A SWING
A separate jhoola for the bridge-to-be for a mehandi ceremony. With the designer attire,soft light and softer notes of melody flowing, the bride is made to feel as though she is in paradise. Some prefer a foreign locate or the interiors to resemble a Hawaian beach. The décor is done to please the bride to be.
A ROSY FUTURE
For the floral theme, truckloads of flowers were brought in form different parts of the world. Ganesha heads were used to decorate the four pillars of the mandap. These idols can be replaced with any other depending on the demand. For an English wedding, the red roses can be replaced with white, cream roses or lilies and orchids.
GOD OF ALL THINGS COLOURED
Colour was the theme at this wedding. Even the goddess idol, blessing the wedding was painted red to match the set. Red, orange and yellow marigold garlands forming the background added more colour. Furniture upholstery was chosen in tune with the entire set. To enhance the feel, swathes of long, shiny and delicate net fabric were hung. As the breeze blew, they swayed making the place look ethereally colourful.
SOUND OF HAPPINESS
In the mandap, the bride and groom were seated on throne-like chairs to make them feel royal. lllumination highlighted the ceremony so that every guest got to see the pheras. The speakers arranged in all corners ensured a good surround sound. Sky blue and white nylon fabric was used to give a heavenly effect. Flowers were added to enhance the decoration.
WHAT A SPREAD
The set at at Surat was constructed in the open on 15,000 sq ft. it took nearly 25 days to erect it. Well-known Bollywood playback singers were invited for the wedding. They performed on one dais and on the other guests blessed the bride and groom. A variety of cuisins was offered in different stalls.
LOVE IS IN THE AIR
The bride and groom wanted to be up above near the sky. So far the jai mala ceremony at Navasari, both were lifted on a hydraulic stage. If a couple wants to have a musical theme at their wedding, stage is set in the shape of any musical instrument of their choice. If it has to colourful theme, then several colours of diaphanous clothes are hung on all sides.
WISTERIA MOMENTS
The ‘wisteria look’ was what Riteish Deshmukh wanted for his sangeet ceremony. A VIP lounge at Grand Hyatt Hotel, Mumbai, was done up entirely with real wisteria flowers hanging from the ceiling. As Ritesh had seen a café while visiting New York and had loved the look, several lamps, too, were hungs to get the cafeteria appearance. Many couples prefer to have a Greek, Hawaiian, Italian or a French look. All these can be created.
